Now that your web site is up and running you'll
want to keep people coming BACK to your site; the more often
they return the more likely they are to become clients (or
repeat clients). Market research suggests that it takes at
least 7 visits to your site before someone will become a
customer or buy from you.
To keep 'em coming back, you need to update the
content on your site often enough so people want to come back
and check out what's new. These updates can be scheduled as
often as is appropriate for your individual site but should be
done at the very least, on a monthly basis.
We recommend adding a new article or tip or
industry news or a free drawing or, well, anything really,
just as long as your market segment would be interested in
returning to see it when it arrives.
Survey your customers and see what they would
like to read about (or have us do it!) then put it on your
site at regular intervals -- you'll have people bookmarking
your site and marking their calendars so they remember to
return to see your updates!